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ABC OF LIFE

ABC – Attitude

  • 7th October 20193rd January 2021
  • by ClaudiS

Asking better questions for better results. Learning by doing. Empowering through journeys and experiences.

This week we’re taking a close look at ATTITUDE.

Read what our community has to share. If you want to be featured and get inspired head over to our brainstorm area:
DB / ABC of Life – topics you would like to see featured or contribute to.
DB / ABC of LIFE – A – your thoughts on ADVENTURE and ATTITUDE.

 

A… ATTITUDE

“Attitude (over ability) – the mindset you go in to a run or hike or challenge or day out with matters way more than how objectively good you are. The trail doesn’t care about your marathon PB. But it does care how you treat it, the way you step carefully, the way you stop and say hi to the wildlife or pause to pick juicy berries. And years from now, you won’t care about your marathon PB either, but you will care about the runs where you learned something new, where you laughed with your friends or where you found solace from that thing that you might not talk about but that weighs heavy. Not every day out will be fast or easy. But they can still be a good day.”
~ LEAH @poet_on_the_run

 

“Attitude… means commitment, a lifestyle truly. Be kind, to yourself, others and the World you run in everyday. A mindset. Not every run is great but I think you need to believe in yourself and in the power of going out there and get what you have worked for. Overwhelming days are half empty glasses, but a good run can turn that easily… especially when it’s done with a friendly group of running buddies.”
~ FRANCI @francincbeactive

 

“When I was a kid, I heard I was “a girl with an attitude” a lot. But that was not something good, most of the times. They were people telling me off for speaking up what I think, defying authorities and being, you know… “difficult”. It always made me mad. So, I love embracing this about myself and flipping it to something positive. I am sooo aware that I wouldn’t be what I am and achieve what I have achieved if I had stayed quiet, replacing my Attitude with another “A” world, acceptance. Attitude is what it takes for us to take charge of our own selves and (another A word) ACT. Attitude is the start of movement. It is personality, it is what makes us stay (another one!) Active. Attitude is what made me persist on long distance running despite a chronic condition and a dodgy ankle. If I hadn’t had the attitude, I would settle for everyone who said I should not do this. Guess what? Here I am, with my attitude, disagreeing again and refusing to settle.”
~ GABI @stripolias

 

“Attitude is… being fully immersed in the outdoors, forgetting about time, pace or distance records and focus on finding a better rhythm in life.
Attitude is… doing what’s right for you. Knowing when to back off. When to push on. Taking full responsibility for your choices and outcomes. There is no one else to blame and no one else to follow but yourself. Your life, your rules, your rewards. If things don’t go to plan, keep thinking, keep moving. Come up with an alternative solution. Failing is when you stop trying. When you are stuck: get unstuck. Change your thinking. Change your attitude. Change your perspective. Ask for help. Be kind. Everyone is fighting their own battles and reaching out will open more doors than you can ever imagine.
Attitude is… everything.
A flexible mindset will get you a long way. No matter the obstacles or detours, you’ll find a way if you trust yourself and trust the process. 
Dream with your feet moving. And sometimes just suck it up buttercup!”
~ CLAUDI @claudi8s

 

“There are many things in life we can’t change – whether the train turns up on time or if there’s a long queue when you’re in a rush – but we can change our attitude to situations we find ourselves in.
For me, the key is to try and adopt an attitude of gratitude. To remember to be grateful for things I take for granted, like my friends and what they teach me, the view from my window, the kindness of strangers, the unexpected smile in the coffee shop and the time others give up, freely, week after week to lead and inspire my running. These are just a few examples of things I’m grateful for today. Even looking at a piece or work, which didn’t work out the way I intended, and taking the learning from the failure, rather than beating myself up about it, is a shift in attitude. Like most things, it requires practice, but it’s worth it.”
~ CATHY @cathywood01

 

“My biggest slither of learning in recent years is that my attitude is not fixed. It moves around, a bit like the contents of a lava lamp. I am always questioning my attitude heading towards a race, and often trying to rewrite the script. I try and catch myself saying or thinking, I always do this or think that. Where does that attitude come from?”
~ DEREK @tsurumaki2

 

What are your thoughts on ATTITUDE? Share them here DB / ABC of LIFE – A

COLLABORATIONS

Spotlight – Claudi

  • 12th March 20183rd January 2021
  • by ClaudiS

 

In 2017 Strava launched ‘The New Home of Your Athletic Life
Introducing Athlete Posts’ – 36 athletes from amateur to pro were able to share their expertise beyond training stats.

Claudi, our Co-Founder, was amongst those first few chosen ones and has been bringing in her expertise as ultra runner, triathlon and mental performance coach.

Curating. Creating. Sharing. How training fits into life. How training changes when life takes priority. How both can be balanced and brought together. Her learnings are closely linked to conquering Europe’s stunning mountains. She has travelled most of 2017 taking in Germany, France, Spain, Switzerland, Austria and Italy. Her ‘EuroPeaks Tour’ was part of her preparations for UTMB – Ultra Trail du Mont Blanc, a 170km circumnavigation of Europe’s highest peak Mont Blanc, with 10,000m of elevation gain, entirely racing, semi supported, on foot from France into Italy, Switzerland and back into France, starting and finishing in trail running mecca Chamonix. Leaving her flat London home base, discovering new challenges, physical and mental highs, setbacks and strength on this tour.

Her time spent exploring on foot and pushing her limits was also the beginning of We Are Daybreak – you can read about our grassroots in one of her Strava posts

Join The Euro Peaks Tour – Grassroots to life

Dip your toes in ↠
‘Passion doesn’t thrive on compromise. Your dreams deserve attention.
#JoinTheEuroPeaksTour is a vehicle for your dreams. Growth and development – physically, mentally and emotionally. A project aimed at longevity and facilitation. It’s dynamic with room for growth. It’s flexible and it’s shareable. It won’t just be about me, it will also be about you. It will be about us. A joint (ad)venture. Defining passion. Thriving from ideas and dreams.’

Which then led to our launch in January 2018:

We are Daybreak. New beginnings.

Dip your toes in ↠
‘No shortcuts in running. No shortcuts in life. This is why running (sports even) is such a brilliant space, for us to explore and learn. Move yourself and you’ll move your mind. In a familiar manner – Do as you say, do more than you say. Be real. Be honest. Stay true to your heart. Be good. And surround yourself with good people. And bloody have fun. It’s a wild world out there. And we’re here to help you get ready to explore and conquer.’

Find more of Claudi’s posts around her athletic life on her Strava post page.

Claudi has recently been ask to share her thoughts on Strava athlete posts and influencer Marketing on Freestak – The Endurance Sports Network. Home of hundreds of influencers in various fields of expertise and sports in the UK. Claudi herself having made a career in advertising, marketing and design over the past 20 years; shifting into entrepreneurial ship and coaching seven year ago. Having founded and helped shape some of the biggest run communities in London (AdventRunning, adidasRunners) and launching We are Daybreak in 2018 to inject a breath of fresh air into the saturated run community market; her expertise runs deep to create bespoke and engaging events and experiences for B2B and B2C.

How brands who are working with content creators will benefit

Dip your toes in ↠
‘I believe by being able to display insights into the athletic life of real people, brands can get a good feel about the athlete behind the profile. Marketing has shifted towards building brand values and brand loyalty through community, actual people walking the talk. Athletes on Strava become role models for the every day athlete (who are incidentally the majority of sports consumers).’

Read the full article on her tips for influencers and brands.

These are just some examples in how brands, networks and communities can do co-creation. How online platforms can create tangible offline experiences. And how our team at We are Daybreak can help bridge those two worlds.

Follow Claudi

     

Let us know what you think and want to see more of. We’re keen to bring good content and great experiences to life. Interested?

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